|What is Photo-Illustration ?
Photographic Illustration is a medium that combines the realistic elements and textures of photography with the imaginative freedom of traditional illustration.
It dramatically expands photographic vocabulary making it possible to describe non visual ideas and gives to illustration a convincing illusion of reality.
There is no restriction of subject matter or angles of perception from symbolic to humoristic, from technical to magical, from graphic to poetic.
What is it good for ?
Photographic Illustration can :
give a visual form to fictional and surreal situations
recreate historic or scientific events
anticipate future settings and environments
concentrate into a single image ideas that would otherwise require a complete set of documentary photographs or a long written explanation
Overall PI gives life to abstract concepts such as those presented on this site.
Where can it be used ?
Photographic Illustration is most frequently associated with magazine and advertising iconography
It also drastically improves business presentations and publications such as annual reports and corporate websites
It makes books, including childrens books and educational material more inviting
It provides popular imagery for greeting cards, calendars, date books, posters, etc.
Framed, it can contribute successfully to the new Wall Decor market.
How is it achieved ?
The basic ingredients for Photographic Illustration are :
A good amount of imagination and a well thought out concept
Photography skills including precise understanding of perspective, proportions and lighting
Extreme knowledge of composition and visual communication principles
Mastery of image retouching software
For best results the photographic elements must be captured specifically for each final illustration. Occasionally, background photos may be provided from existing stock.